Clik here to view.
Lexus gains film industry credibility via Weinstein Company partnership
Lexus Short Films project Toyota Corp.’s Lexus is gaining exposure in the film industry through a partnership with The Weinstein Company to produce five short films from around the world in a series...
View ArticleClik here to view.
Lexus prioritizes US consumers with the country’s first manufacturing plant
Lexus ES vehicle Toyota Corp.’s Lexus is prioritizing U.S. consumers by investing $360 million in its first manufacturing plant in the country that will make its best-selling vehicle. Lexus plans to...
View ArticleClik here to view.
Lexus showcases new vehicles through USGA partnership
Lexus IS model Continuing a tradition spawned in 2007, Toyota Corp.’s Lexus will join the United States Golf Association as the exclusive automotive partner of the 113th U.S. Open Championship June...
View ArticleClik here to view.
Lexus IS TV spots tout lifestyle of ideal consumer
2014 Lexus IS Sport Sedan Toyota Corp.’s Lexus is promoting its new IS sport sedan with television spots that aim to pique consumer interest by disrupting expectations. The new 2014 Lexus IS...
View ArticleClik here to view.
Lexus taps artist input with IS exterior design contest
Lexus IS design contest Toyota Corp.’s Lexus is teaming up with deviantART to let fans flex their creative abilities by designing the exterior of a 2014 Lexus IS through Aug. 12 for a chance to win...
View ArticleClik here to view.
Lexus boosts IS model via fan-created, stop-motion Instagram film
#LexusInstaFilm still Toyota Corp.’s Lexus is promoting the 2014 IS vehicle with a collaboratively created, stop-motion Instagram film that draws on the perspectives of 212 fans to show the vehicle in...
View ArticleClik here to view.
Lexus Eco Challenge spurs students to create environmental solutions
Lexus IS model Toyota Corp.’s Lexus is encouraging students to devise creative solutions for environmental problems with the possibility of winning a share of $500,000 in grants and scholarships. The...
View ArticleClik here to view.
Lexus recalibrates December to Remember TV spots for brand continuity
Lexus' December to Remember Lexus is injecting some of the zest and energy brimming in its “Lexus Design Disrupted” efforts into the traditional “December to Remember” sales event to marry two sides of...
View ArticleClik here to view.
Lexus elevates 12 young designers from around the world via contest
“Ooho!” - an organic membrane to package liquids - by Skipping Rocks Lab in Spain Toyota Corp.’s Lexus narrowed down a submission pool of 1,157 candidates to 12 winners for its 2014 Design Award. The...
View ArticleClik here to view.
Lexus joins the fight against childhood cancer via bold IS campaign
St. Baldrick's Foundation Toyota Corp.’s Lexus is teaming up with volunteer-driven charity St. Baldrick’s Foundation to raise awareness of children’s cancer leading up to St. Patrick’s Day with a...
View Article
